Ideal Bathrooms reputation for innovative marketing has been further recognised by the winning of a highly prestigious award in this years’ B2B Marketing Awards
The biggest B2B event in Europe, these are THE awards to win for B2B Marketers. Ideal Bathrooms’ winning entry was in the ‘Best use of digital techniques or technologies’ category and was achieved against some of the world’s biggest brands and B2B agencies.
The award was won by Ideal Bathrooms for their ‘Race to…’ incentive campaign, which was supported by their digital agency WeAre. Whilst customer service excellence is the proven key factor in customer retention for Ideal Bathrooms, the ‘Race to…’ campaign has successfully added an extra dimension for engagement with customers.
The ‘Race to…’ is based on a gamified race with a personalised campaign microsite for participants to track their progress along the route to achieving their target, and therefore to achieving a dream trip in a highly desirable destination.
Ideal Bathrooms’ Commercial Director Danielle Lillis explains further “Whilst being the country’s leading national specialist bathroom distributor we needed to protect this position, move further ahead of competitors and support and engage with our customers in different ways. The ‘Race to…’ campaign has enabled us to do just that, raising the bar on every level - from engaging customers to driving sales. We are absolutely thrilled with how well it has performed.”