Each of the smartTALKS videos offers support in a specific area of an installer’s business, such as developing a brand, social media and digital marketing, and customer acquisition and retention, to help make the most of all opportunities available. 

Designed to fit around installer’s busy work schedules, the smartTALKS series, which includes nine videos in its first phace, can be accessed via the main Vaillant website training pages or the Vaillant Advance loyalty programme.

Alice Woolley, Marketing Director at Vaillant, explained: “When it comes to running a business, it can be difficult to carve out the time to invest in yourself and your brand. Which is why marketing advice can often prove to be just as valuable to installers as technical product knowledge.

“This new series follows on from the success of our Business Clinic series of events and online webinars. The videos have been designed to offer an easily accessible, on-demand business tool to enable installers to really enhance their business proposition, from building their brand from scratch, to upskilling in a specific area, or looking to train their own team. 

“Vaillant is committed to proudly supporting installers, and so we’ve invested in a new training platform that will help equip them with the tools and knowledge they need to boost their businesses.

“We’ve designed the smartTALKS series to be as accessible as possible, because we recognise setting time aside for training can be difficult. So, by hosting these online, installers can watch and listen at a time that suits them.”