Roca has introduced two new finishes to its Insignia and Naia brassware ranges.
Complete with Everlux finish, the two new additions are now available in on-trend rose gold and brushed titanium black.
The sleek, modern design of both the Insignia and Naia brassware already makes them a popular choice, the company says. The addition of the rose gold adds a pop of subtle, chic colour, whereas the brushed titanium black adds a touch of sophistication and contemporary, industrial style.
With a square handle and a round body, Naia has a minimalist design, with a combination of cylindrical and square geometric shapes to complement a variety of bathroom decors. It is available in a range of heights to suit a variety of basin styles including vanity, in-countertop, and on-countertop.
With its soft profile and slim side handle, Insignia features gently curved lines and a sleek, elegant aesthetic. Insignia is a modern, single-lever brassware collection, that’s suitable for bathrooms with a clear urban design.
Both ranges feature Roca’s Cold Start technology to ensure the flow starts with cold water and hot water systems are only activated when the handle is turned to the left. This not only saves CO2, but also reduces consumers’ energy bills. Naia and Insignia are available in a variety of basin (different heights available), bidet and shower mixers, along with matching bath fillers.
David Bromell, Head of Marketing at Roca, commented: “The extensive Roca brassware portfolio continues to evolve with innovative designs and contemporary finishes, providing a broad range of solutions, but with homogenised commitment to quality, functionality and environmental responsibility. The addition of these two new coloured finishes, further enhances our existing collections with an on-trend yet enduring design, that appeals to a wide market.”
The Insignia and Naia brassware collections also come with Roca’s Everlux finish – a physical vapour deposition (PVD) coating which has excellent durability, as well as being resistant to scratches and impacts.
The sophisticated Everlux finish is obtained by the PVD process via the ionization of metals and noble gases, which are combined to create a fine metallic coating. This coating, based on extremely hard metals such as titanium or zirconium, is uniformly deposited over Roca’s high-quality galvanized chrome plating, resulting in a surface with extreme hardness and extraordinary resistance to scratches, impacts, and cleaning agents. Through this process, Roca has been able to offer multiple combinations in the creation of sophisticated and highly resistant bathroom spaces.
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