The green energy supplier and heat pump installer commissioned Opinium to survey 2,500 adults across the UK, asking them to identify if a number of statements about the electric heating technology as true or false.
Shockingly, the most widely believed statement, identified as ‘true’ by 25% of respondents, is that ‘heat pumps are less efficient than gas boilers’. In fact, heat pumps are not simply more efficient than boilers, they are much more efficient — converting one unit of energy into three or four on average, accounting for seasonal differences. This makes them as much as four times as efficient as a typical gas boiler.
Other beliefs held by respondents included views that:
The survey results have been published as Good Energy is launching its new bespoke ‘Winter Tips’ service for its heat pump customers.
Good Energy offers remote monitoring with its heat pumps, meaning it can identify issues early and ensure customers get the best from their heating.
The new Winter Tips service will provide a set of tips and individualised data on customers’ overall efficiency, and recommend any changes they may wish to make to their setup in order to save energy over the colder months.
Good Energy Chief Executive Nigel Pocklington said: “For some unfathomable reason, heat pumps have found themselves in the front line of the culture war, with the truth, as ever, becoming an early casualty.
“The constant flow of misinformation from media with poor journalistic standards, an absence of reputable data or the fingerprints of lobbyists all over them, means that the overall level of public understanding has fallen.
“The best antidote to this is to keep pointing towards fact-based research and data, and we will continue to do that.
“That is what we will be providing with our new Winter Tips: information and data for our customers to ensure they are as informed as they possibly can be about their heating, in order to save money and be greener.”
More misinformation, and the facts to counter it, can be found on the Good Energy blog.
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