The Laminate panels are now organised into clearer price-based collections, renamed as Original, Impression and Majestic – a decision made based on feedback from retailers.
The collections are showcased in a new tri-fold A4 leaflet, featuring a swatch of each décor. Customers can see, at a glance, which decors feature in the new collections and the different signature finishes they are available in. The leaflet also contains a QR code to enable retailers and installers to easily order samples.
Steph Harris, Product Manager at Showerwall, said: “We’re constantly striving to find ways to make things easier for our customers; this new range structure and supporting leaflet are the next step in that ongoing process. Feedback from retailers highlighted that they wanted a simpler pricing structure and that is exactly what we’ve introduced.
“The Original collection features some of our most popular and versatile decors, many with a Gloss finish. Moving up to Impression, this collection is full of character and earthy textures. Sitting at the top of our new Laminate range is Majestic, featuring our most innovative designs, luxurious decors, and our unique registered embossed Synchro finish.
“Each of the Laminate designs also boasts our newly upgraded Exterior Grade MDF core board, offering improved moisture resistance and a cleaner, more accurate cut.”
The Showerwall collection is constantly evolving and now stands at more than 80 trend-led decors across its Laminate, Acrylic, and Compact ranges, with the brand becoming widely recognised as the go-to choice for design-conscious homeowners.
The latest updates add to the existing benefits available with Showerwall panels – a 100% waterproof system, 30 year guarantee as standard, and a range of finishes including Showerwall’s Synchro registered embossed surface.
Steph concluded: “We’re investing significantly in raising consumer awareness to help drive sales for our retailers and installers, and the new mini leaflet is another tool designed to help inspire, inform, and encourage consumers to choose Showerwall for their bathroom renovation.”
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