The initiative will see the brand donate £5 to the charity with every sale from select retailers of a shower pump from its CT Force range – running for two months until 30 November.

The CT Force range encompasses Salamander Pumps’ brass shower and whole house pumps, suitable for gravity-fed systems, with 10 different models available.

The scheme is the latest instalment of Salamander’s ongoing CSR programme, which has previously seen employees at the company partake in a Tough Mudder event, as well as competing in a step-count challenge, to raise funds for the British Heart Foundation.

Simon Mitchel, Sales Director at Salamander Pumps, said: “We’re really pleased to be running this initiative in partnership with the British Heart Foundation. The charity is one that is very close to home here at Salamander Pumps, and it’s reassuring to us as a brand to know that the money we raise will help to fund the life-saving research they undertake

“We hope our customers will also be pleased to know that a percentage of their purchase will be donated to such a worthy charity.

“This fundraising effort is one that we plan to continue, and we’ve been undertaking various ‘challenges’ internally to raise further funds for this important cause.”