To celebrate 50 years of manufacturing radiators, QRL Radiator Group has announced it will roll out its historic Barlo brand across its whole product portfolio in Great Britain from January 2018.
While QRL Radiator Group will remain the company’s official umbrella name, customers will start to see the Barlo branding roll out through merchants and retailers from January 2018 onwards.
Lee Kenney, Managing Director - Commercial at QRL Radiator Group, explains: “We know from listening to you that Barlo is the name you trust in radiators, so bringing the brand back to coincide with its 50th anniversary felt like a natural next step for the company as it enters a new chapter."
As part of Barlo’s return, the company has also committed to building and nurturing a new generation of industry specialists.
“Our customers – and the desire to exceed their expectations – remain at the heart of everything we do, and subsequently our dedication to investing in the very best people, products and processes is stronger than ever. This ethos has prompted a strategic reorganisation of our dedicated sales teams for both merchants and the trade, through a combination of internal re-appointments and external new appointments. We’ve also put a new product strategy team in place to support them.
"These new-look, strengthened teams are made up of some of the most skilled, knowledgeable and passionate people in the industry, and I am fully confident in their collective ability to drive the Barlo roll-out forward and make it a resounding success,” Lee adds.
Heading up the restructured trade sales team is Dave Thornback, an experienced sales professional and former Barlo Company employee who is now returning to the business as Sales Director – Trade. Also rejoining the company is Jamie Warren, who will be leading business development projects in his role as Business Development Director.
The new product strategy team will be led by Mike Patching as Product Strategy Manager, and David Relihan will spearhead the commercial function as Commercial Director for Great Britain. Dermot MacNeill, who has been with the business since its Barlo days, will be working to further strengthen Barlo’s position as a leading Great British manufacturer of panel radiators in his capacity as Sales Director – Barlo Panel.
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