Mira Showers has become a brand partner of charity: water as part of its ongoing community-centred approach to charity engagement.

Every year, Mira associates choose a charity to support. This year, the decision was made to fundraise for two – charity: water, working on a global scale; and continuing for a second year to support Cancer Research UK (CRUK) at a ‘local’ level. Mira is one of the first UK businesses to partner with charity: water in this way.

In 2016-2017, Mira was able to donate £92,000 to CRUK. This year, fundraising will be undertaken for both charities in parallel – with both separate and shared activities.

charity: water is a non-profit organization bringing clean and safe drinking water to people in developing countries. 663 million people in the world live without clean and safe drinking water, and charity: water specialises in funding sustainable projects – such as freshwater wells, rainwater catchments and biosand filters – to provide direct, local solutions, especially to those in isolated rural areas.

Liz Hazeldene, Kohler Mira’s Managing Director, said, “charity: water is a natural partner for Mira. Our business is based on the functional and enjoyable use of water – showering – and so it’s right we remember that for many, even safe water to drink is a scarce luxury.”