Preston-based interiors firm Just Radiators has launched its own product line, Lux Rad, after reportedly seeing a gap in the market for designer-style models at affordable prices.

Part of the Luxus Design group, Just Radiators is an official stockist for a number of leading radiator brands.

Now, the company is offering customers an even larger selection of products, through its own Lux Rad brand. The range features contemporary column radiators in a choice of sizes and orientations, and customers can choose from a large selection of colours and finishes.

Just Radiators is a sister company to Just Bedrooms, Just Blinds & Shutters, and Just Baths, which is due to launch soon.

Director Dave O’Keefe said: “Lockdown has seen so many of us embrace the “don’t move, improve” attitude to our homes, and updating your radiators can be a simple and satisfying way to transform a room.

“Seeing the amazing range of products available from our partner companies inspired us to create our own product line to fill the space between entry-level radiators in traditional styles, and high-end designer products. The Lux Rad brand bridges that gap and enables our customers to achieve that modern, designer look on a more modest budget.”

Lux Rad radiators are now available to buy online on the company’s website as well as at its Preston’s showroom, which will reopen after the current lockdown restrictions have been lifted.