Grohe’s circular solution cleanses, reheats, and reuses water in order to use only a quarter of the water and a third of the energy typically required by traditional showers, resulting into a cost-saving of up to 65% a year for a four-person household, and up to 70% fewer CO₂ emissions.

Water usage in the bathroom accounts for over two thirds of daily water use. In addition, water is the second biggest source of energy use in the home. Improved water efficiency cuts fossil fuel use, energy bills, and carbon emissions.

The water-recycling shower concept presents a vision of how the home can actively and positively shape our personal impact on the planet and its resources, according to the company.

It divides the shower process into three parts, allowing users to enjoy the experience, safe in the knowledge they are minimising waste.

1. First, users start the shower with fresh water, as with any regular shower.
2. Once finished using shampoo or soap, the user can switch mode: The water collected in the drain after switching on is pumped into a circuit, maintaining the desired temperature, and hygienically treating the water.
3. After use, cleaning takes place to prepare the shower for the next user.

Jonas Brennwald, Leader for LIXIL EMENA, commented: “The water stress challenge is one of the biggest issues of our time. And there's no alternative but to address it boldly – especially if water is core to your business.

“We think the best way to help people save water, is by making products that they enjoy using and don’t compromise on comfort.

“Looking at our professional partners, we believe the construction industry will need to meet ever more stringent standards, as regulators look to increase water security, and consumers demand sustainable solutions.

“We will continue to invest in innovation to help our partners stay ahead of these trends and create the sustainable homes of the future.”

www.green.grohe.com

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