Graham Plumbers’ Merchant has made changes to its loyalty scheme, The Plumbers’ Club, making it easier for members to qualify for and redeem rewards.

Focused on offering ‘quick wins’, rewards will no longer be reliant on meeting a sales target. Instead promotional periods are divided into quarterly themes, with the aim of rewarding members regularly throughout the year. Rewards will range from crates of ale, to theme park tickets, summer festival passes and luxury holidays.

Now on a points-based system, members will gain one point per pound (ex VAT) spent in branch. Customers will be able to start earning these points straight away, and any old style ‘coins’ already earned by members of the scheme in 2017 will be transferred into points.

Dave Pollard, Customer Experience Marketing Manager at Graham, commented: “We spoke extensively to both members and non-members of The Plumbers’ Club to understand what installers want from a loyalty scheme and have adapted our offer accordingly. We’re all really looking forward to rolling out the changes and expect a really positive response. It’s now so easy to earn and redeem points, why wouldn’t you sign up?

“We have seen The Plumbers’ Club experience much success since its initial launch four years ago. This latest update demonstrates how Graham listens to its customers – putting them first and aiming to reward our loyal customers.”

For more information on The Plumbers’ Club upgrade, please visit