The cashback promotion is part of GROHE’s ongoing Made For Your Local Water campaign, which kicked off in August 2021.

Aimed at raising awareness around the sustainable alternatives to single-use plastic water bottles, the Made For Your Local Water campaign highlights GROHE’s Blue WaterSystems, which delivers filtered water direct from the kitchen tap.

With two internal water ways, the GROHE Blue Pure ensures that once the water has been filtered it never comes into contact with anything that may taint its taste. Meanwhile, the activated carbon filter improves taste and removes chlorine, biocides, and pesticides.

Available within the latest cashback promotion is five of the GROHE Blue Pure tap models, including both mono and duo designs. The eligible models include GROHE’s Eurosmart and Bau designs, alongside the L-shaped Minta model, which features a pull-out hose. All eligible models are available in GROHE’s starlight chrome finish, while the Minta model is also available in supersteel, for a muted finish.

“The UK has access to some of the best quality drinking water in the world, but hard water regions can carry a lot of limescale that affects the taste. This, coupled with consumer concerns and media reporting around micro-plastics, has led to many turning to non-sustainable alternatives such as single-use plastic bottled water from the supermarket," said Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA, responsible for marketing for the GROHE brand in the UK. “Our cashback offer is designed to provide a small incentive to those consumers already thinking about sustainable alternatives as well as some sales support to retailers communicating the benefits.”

The cashback promotion runs from 18 July until 15 October 2022, with all claims to be made by 17 December 2022 and proof of purchase required.

To receive cashback, customers simply need to head to groherewards.co.uk and complete the promotion claim form. Full terms and conditions can be found here.