Dickies Workwear is calling on tradespeople to have their say on the design of its clothing and footwear by joining its new Dickies Ambassadors programme.

Dickies Ambassadors is an online insight community that current and potential customers are invited to join to engage in ongoing conversations with the company.

By sharing their views, tradespeople will "help shape the products and directly influence the future of the business," according to Dickies. They will also benefit from exclusive offers, competitions and get sneak previews of upcoming workwear collections.

“One of our core values at Dickies is a focus on constant innovation. This approach has allowed us to remain the global leader in performance workwear, and create products that go above and beyond the expectations of those who rely on them,” said James Whitaker, Marketing Director for Dickies.

“The Dickies Ambassadors community is a key initiative to fuel that innovation with constant dialogue and interaction with consumers, and we’re eager to get it off the ground.”

Those who wish to join the Dickies Ambassadors scheme are invited to sign up here.