Devi, part of Danfoss Electric Heating Systems, has launched the Devi Elite benefit programme. The new reward scheme is designed to help installers of Devi intelligent floor heating systems to expand their skills and business potential.

As members of Devi Elite, installers earn points every time they participate in activities and support services available through the programme. Qualifying activities include mobile web tools, e-learning courses and competitions. Devi Elite installers can also collect points when they introduce a friend to Elite or visit the company’s stand at a trade show.

Devi Elite points can be redeemed for a range of varied gifts. Depending on the number of points collected, members can choose from items such as a tool bag, in-car USB charger or a digital radio. Full details about the new benefit programme, including qualifying activities and the range of rewards on offer are available at

Bjorn Sejr Nielsen, Danfoss marketing director, said: “By participating in the technical and training support services available through the scheme, Devi Elite installers can update their skills and knowledge at their own pace and choose their own rewards.”