Bristan is urging installers to talk to customers about the vital importance of saving water this World Water Day.

Since its establishment in 1993, World Water Day has been marked globally on the 22 March each year and serves as a great opportunity to highlight responsible use of water during the weeks surrounding it.

The day was created by the United Nations in order to raise awareness of the world’s water crisis, and for 2017, is focussing on the reduction of wastewater. 

While the theme is centred primarily upon treating and reusing wastewater, reducing the production of contaminated water – for example, by using less water when washing – is still a core part of responsible water usage.

With this in mind, Bristan is reminding the industry of the value of talking to customers about water saving products.

“There are many sources of wastewater, from agricultural to industrial run-off. However, we also all produce wastewater every day in a domestic capacity, whether that’s washing hands, showering, or doing the washing-up. By helping customers to choose water saving products, installers can make a big impact on the amount of domestic wastewater produced, and in turn, help conserve supplies of clean water,” said Hayley Holland, marketing manager for trade at Bristan.

“Although some customers may be concerned that water-saving products will negatively impact their washing experience, many of our water-saving options have been specifically designed to save water without having a noticeable impact on the user’s experience. World Water Day is a great reminder that we as an industry have a responsibility to highlight the significance of saving water, and the raft of innovative products available to achieve this.”