Flame Heating Group is celebrating the official launch of its new 1,500ft² bathroom showroom – said to be Durham’s only 4D bathroom design experience.

The Heating & Plumbing merchant has invested in excess of £100,000 to open the bathroom showroom, after acquiring the adjoining property of its current Durham branch to extend the premises.

It was officially launched on site at Dragonville Industrial Estate, by Dr Bill Moir, Deputy Mayor Consort Durham City, as well as attended by customers and suppliers of Flame.

The showroom offers customers the opportunity to view their tailored bathrooms complete with the products and features they have selected through a virtual reality headset.

As a result of the expansion a role has been created, with Graeme Bonas joining as Showroom Manager to complement the branch’s Investor Director, Simon Mann.

Simon said: “A lot of hard work, time and dedication has gone into bringing our bathroom design showroom to life, and we are delighted with how it has evolved from concept to the finished article. We are the only firm offering such a bespoke, virtual reality experience in the area, to our knowledge, which allows us to offer even more to our customers.

“It was nice to welcome a number of colleagues, suppliers and friends of the branch to the event, as we look to build on this period of positivity and grow the site further.”