As many as two-thirds of homeowners turn to social media first to source service providers, including construction and trade workers, according to a survey by www.MyJobQuote.co.uk.
Facebook was voted the most influential social media network, with 71% of consumers stating that they would check out a company or worker on Facebook before contacting them, while Twitter was comparatively lower with just 11% sourcing companies via the platform.
The team at www.MyJobQuote.co.uk undertook the survey as part of ongoing research. 2,825 Britons took part in the poll, all of whom were 18 years old or over, owned their own home and had at least one child.
Initially, all respondents taking part in the survey were asked to state what their primary source of information was when looking to find a new service, to which 67% of Britons use social media as their primary information source, followed by 16% who use family member’s and friend’s recommendations and 11% who scout for companies’ own websites. Just 4% identified ‘review or comparison sites’ as their main source of information when looking for a new service provider.
All respondents who identified social media as their main source of information were then asked “What services have you recruited after using social media as your main/only source to find them?”
‘Construction & Trades’ came in second at 66%, just behind ‘Childcare’ at 69%. When asked about how successful various referrals turned out to be, those who used review or comparison sites were most likely to have a positive outcome (72%); compared to 66% of those who relied upon social media.
Lisa Evans from www.MyJobQuote.co.uk said: “It’s interesting to see the changing and ever-growing role of social media in our lives. The secret to its success is that it’s accessible and convenient; in a couple of taps you can find all you need to, which is great when we are short on time or on the move.”
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