BiKBBI Chief Executive Damian Walters has confirmed that Ideal Standard is the latest brand to join the organisation as Corporate Sponsors, adding to an ever-expanding group of high profile manufacturers who support positive change within the KBB installation sector.

Ideal Standard is the leading manufacturer of residential, commercial and healthcare bathroom solutions and the premier brands within its group also includes Sottini and Armitage Shanks, which celebrates its 200th anniversary this year.

Damian, said: “Continuing what has unarguably been a great year for us, we’re thrilled that Ideal Standard has chosen to support the objectives of our organisation.

“Ideal Standard is very much a deep-rooted and respected brand in the UK and we’re delighted that they are standing shoulder-to-shoulder with us, developing installation standards and supporting those professionals who represent the industry from the front.”

The sponsorship will see Ideal Standard connect with BiKBBI members, including offering access to installer training and development opportunities, products and services, technical support and networking.

Katie Cope, Marketing Director UK Cluster, said: “As a business we consider professionals, particularly installers, as being at the heart of the industry – and are continually looking for ways in which we can work more closely with the people who use and fit our products, utilising their expertise to add to our own with the end goal of ensuring our latest solutions meet and exceed their needs.”