‘Just one Cornetto’, ‘Go Compare’, ‘Washing machines live longer with Calgon’, ‘If you like a lot of choco-late on your biscuit, join our club’, remember these?
According to research, jingles rattle around our heads for an average of 50 hours a year! That’s 58 minutes a week, lasting around 17 minutes at a time. Imagine if those 58 minutes were spent thinking about Gas Safety?
A Gas Safety jingle being hummed, sung, or tapped along to, could potentially save lives, and who better to bring this concept to life than the gas installer?
Installers are best placed to know what information homeowners need to hear most, after all gas and heating engineers are the most trusted traders in Britain, and they have already proved their musical abil-ity via the recent #VanPoolKaraoke on Twitter.
Now Installers First and installer Mark Grieves are launching #IFGSJingle. Sponsored by Sentinel Per-formance Solutions, this fun and creative competition has a serious underpinning message.
Mark Grieves, aka @Plymouthgas on Twitter, is owner of Mark Grieves Plumbing and Heating.
He said: "Gas safety is everybody’s responsibility and not just that of the gas engineer who visits a person's home or property, by appointment. Everybody has aduty of care to protect life and property, be it their own or that of a neighbour.
"Each year, the Gas Safe Register - supported by the gas industry- runs Gas Safety Week, to boost public awareness. 2017 is set to be the biggest Gas Safety campaign yet, making full use of social media and the instant connection that gas engineers have with members of the public and industry.
"Gas engineers are the undisputed and proven link between the public, governing bodies and the industry and are the best placed to ensure that public awareness is achieved. The #IFGSJingle competition is a fun creative way for passionate gas engineers to raise awareness.
"Gas is the forgotten dangerous substance in a property, which has the potential to cause serious damage and kill, in an instant. This is one of the reasons why we should all be aware of the dangers and risk involved in allowing somebody who is not trained, qualified, registered or insured, to work on any gas installation."
Daniel Cheung, Trade Marketing Manager of Sentinel Performance Solutions, said: "Sentinel Performance Solutions Ltd are passionate about promoting best practice heating system maintenance and installation. We want to support the professional accredited heating installer and shine a spotlight on those that look to cut corners. #IFGSJingle supports that aim in an interactive and fun way. I am looking forward to seeing the entries and being involved in what could potentially be a game changing initiative in gas safety."
To enter, create a 30 to 90 second jingle which includes the following two key messages:
Then, submit the jingle and lyrics via email to email@example.com, share it on social media using #IFGSJingle and tag @InstallersFirst and @plymouthgas.
Full details and guidelines can be found here.
Entries close at midnight on 10 September, 2017. Entries will be judged by an independent panel. The winner will receive a Baxi EcoBlue+ Combi plus a Sentinel gift box containing a selection of products. On top of this, contestants may have the chance to have their #IFGSJingle professionally produced and used in future gas safety awareness campaigns.
Pictured: Installer Mark Grieves, and Laurah Hutchinson-Strain of Installers First.