According to installers across the UK, the Vogue range of boilers from Ideal is one of the industry's best kept secrets thanks to its ease of installation and premium parts and components.
Ideal has been following installers across the country and documenting their experiences when installing Vogue, with many featured installing Vogue for the very first time. From Glasgow to Grimsby and Lincoln to London, installers from around the UK will now feature in Ideal's latest marketing campaign, which puts installers at the very centre.
Video diaries of the installers' experiences will be released weekly on Twitter starting 4 August, through to 21 September.
The full range of installer testimonials, as well as detailed product information, can also be seen on Ideal's dedicated microsite, www.voguesecret.co.uk.
Visitors to the site can click the links on a map of the UK to watch installer testimonials from that part of the country.
Installers will feature across all of Ideal's communications, with real life quotes across the materials, from social media updates and videos through to printed materials.
Dave Beeson from Beeson Plumbing is among the first installer whose views can be found on the new site. He says Vogue from Ideal helps him sleep at night and builds trust and confidence in his business and, most importantly, his customers. In the testimonial Dave, from Grimsby, said: "I have lived round here all my life and my family name is on these vans so trust and confidence means everything. More so than ever now, with the Vogue's 10-year manufacturer's warranty, I can sleep at night. So if you're thinking of fitting a boiler from a brand that you want to put your name on and you can trust I would recommend Ideal Boilers."
Ideal Boilers is inviting the industry to celebrate 'Vogue Day' with them on 21 September. Visit www.voguesecret.co.uk for exclusive Vogue Day offers, events and information including breakfast meetings at selected merchants throughout the UK and at Ideal's Centres of Excellence in Reading and Leeds. Installers can also sign up for sign up for Ideal's installer loyalty scheme, Installer Connect, where they can earn reward points for the boilers they install and register.
Carrie Young, Ideal Boilers' Head of Marketing, said: "It has been fantastic spending time with installers and learning why they think the Vogue is the UK's best kept secret. Here at Ideal we know the Vogue is a great boiler but who better to tell that story than installers themselves? So instead of taking our word for it, on the voguesecret.co.uk site installers can see and hear what their fellow heating engineers have to say."
Vogue is UK manufactured, and designed based on the feedback of hundreds of installers at Ideal's Research and Development Centre of Excellence in Hull. The range of combi and system boilers weighs as little as 30.7kg and is installed as a single piece unit with one mounting bracket.