Professional tradespeople are being encouraged to #DressLikeAPro in Dickies' new workwear range
Global workwear brand Dickies has launched the Dickies Pro range, a new collection that combines practicality and safety with a modern design to offer the trade a new alternative to traditional workwear.
The Dickies Pro range has been created to meet increasing demand for smarter and more durable workwear that Dickies Workwear says doesn't compromise on the comfort that tradesmen expect.
Designed using flexible materials such as Stretch Tencate – plus Coolcore to regulate moisture and Cordura to offer extra defence against wear and tear on elbow panels and knees – the range also incorporates UV protection (UPF 45+) and is made from hypoallergenic fabric.
Features include pockets created specifically to fit essential items such as a ruler, smartphone and kneepads, plus ergonomic side seams.
Available in five colour-ways, the two-tone collection includes trousers, jackets, T-shirts, caps and belts and can be worn as separates or as a coordinated outfit for a more professional finish.
"Our workwear is often used in challenging conditions and, as with all our ranges, every item of Dickies Pro clothing has been designed and thoroughly tested to help make working life safer and more productive," said marketing director James Whitaker.
"However, our market research also shows that tradespeople are taking more pride in their appearance and choosing to dress more professionally. They care about what their clients think and want outfits that can see them from job, to meeting a potential client, to pub – or that don't look out of place when walking down the high street."
The full Dickies workwear collection, including the Dickies Pro range can be purchased online from www.dickiesstore.co.uk. There are also four standalone stores in the UK (in Castleford, Doncaster, Radstock, and Ebbw Vale), plus Dickies workwear is also stocked in builders' merchants nationwide.