Bathroom brand HiB has welcomed new market research which reveals that the bathroom is the most popular room for home improvements.

According to a new study by The Tile Depot, UK bathrooms are now the most popular choice of home improvement, with nearly half (44%) of people choosing to renovate their bathroom. In comparison, the kitchen comes a close second with 42%, followed by the garden with 17%.

Notably, the study showed the bathroom to be a more affordable renovation option – equating to an average spend of £4,900, compared to £9,600 on kitchens and £19,750 on extensions.

Steve Kaye, marketing director at HiB, commented: "From what we’ve seen as a business specialising in the KBB sector for a quarter of a century, it’s no surprise that the bathroom is taking centre stage when it comes to home improvements. In addition to being one of the most important rooms in the home, offering a personal retreat from the hustle and bustle of everyday life, the bathroom is one of easiest ways to add value when selling your home.

“For those who aren’t able to afford a new bathroom suite, however, it’s important to remember than smaller adjustments can still make a big impact. A well-placed mirror or cabinet, new lighting and some new accessories, for example, can instantly inject a new lease of life into a tired bathroom setting.”