Twyford is again running its Bathroom Singer of the Year competition following on from last year's instalment, in partnership with regional radio station, Signal Radio.
This year the competition has been given a strong local focus with participation open to anyone living in Staffordshire and Cheshire. Correspondingly, all funds raised will go to Help a Signal Child, the charity fund run by Signal Radio which supports disadvantaged children across the two counties. Over its 31 years of operation, the fund has provided play equipment, wheelchairs and minibuses to deserving individuals and organisations.
Signal radio presenters will be joining in with their own performances, as well as giving the competition heavy promotion on air during the four-week period. It will be promoted across Signal 1 and Signal 2 radio stations, owned by UTV, which have an audience reach of 309,000 listeners.
The competition will also be promoted via Twyford’s social media accounts using the #twyfordsinger2015 hashtag.
The competition kicks off on 31 August and runs until 20 September, 2015. Entrants are invited to upload their two-minute video song to www.twyfordbathroomsinger.co.uk, and this year offer the choice between providing a ‘serious’ or a ‘silly’ entry into either category. After the closing date on 20 September, everyone has until 28 September to make a donation and vote for their favourites. The winner of each category will then be announced.
Twyford has donated £1,000 for starters to the fund, and the two winners can choose a full Twyford bathroom suite from the company’s current collections.
Ilaria Genovese, press and events co-ordinator at Twyford, said: “We thought we’d let our friends and colleagues across the industry rest their voices this year but we are inviting everyone to watch the fun unfold online at www.twyfordbathroomsinger.co.uk and make a donation in return for the sheer entertainment value.”
Donations can be made online via the website www.twyfordbathroomsinger.co.uk.
Image shows Louise Stones, Signal 1 Radio Breakfast presenter