Homeowners prefer to conduct independent, in-depth research when making the decision to purchase a new bathroom, the findings of a survey suggest.

The results appear to show that plumbers helping customers during the purchase process, either by accompanying them in person or by recommending a showroom visit, will be more successfully answering the buyer's bathroom requirements.

Eighty-five per cent of homeowners said they would prefer to visit a showroom to make an informed decision rather than rely solely on a brochure, while 69% stated they would research bathroom products independently.

The survey, conducted by Gorkana Surveys in association with City Plumbing Supplies, requested the opinion of 1,000 members of the general public.

The manufacturer of plumbing, heating and bathroom products says results of the survey reflect the fact that homeowners still view bathroom replacements as a costly investment, while the role of the plumber must focus heavily on ensuring practicality and functionality is prioritised alongside style and design.

Managing director of City Plumbing Supplies, John Frost, said: “The role of the installer - and indeed the merchant - has greatly evolved over the last ten years. A considered purchase, backed by extensive research, is now the norm, but it’s still vital that trade expertise is applied at the design stage. This will ensure the homeowner receives the bathroom they dreamed of, while remaining functional for the practicalities of everyday life.

“The homeowner can see the products and feel the quality in person, whilst a team of showroom managers can talk them through their requirements to keep practical considerations, as well as aesthetics, front of mind on behalf on of the installer.”