A1 Flue Systems has made a key appointment as part of a strategic plan to turn its online domestic flue supply firm into a £7m standalone business within three years.

Peter Cooke has joined the company as national sales manager with ambitious plans to get to the £1 million mark by the end of 2015.

A1 Flue Systems produces quality, CE-Marked products in diameter sizes from 125mm up to 200mm, manufactured at the company’s factory in New Ollerton. It has also started manufacturing its own flue liners.

The company will be supply flues, fixings and lining directly or indirectly to the domestic market. 

A1 Flue Systems has more than 40 years’ expertise in the design, manufacture and installation of commercial and industrial chimney, flue and exhaust systems for skyscrapers such as The Shard in London.

It took its first steps into the domestic market last year with the launch of www.stovefluesystems.com

Director TJ Duncan-Moir said that the appointment of Mr Cooke will enable the new company to make massive strides forward.

“The commercial side of our business is experiencing sustained growth, and that hasn’t left a lot of time to dedicate to the domestic market – but the appointment of Peter changes all that,” she said.

“We have a highly experienced and capable person to drive this business forward in a way that remains true to a family business that has prided itself on making great products and delivering a great service for more than 40 years.”