In support of installers, Vaillant is embarking on a brand awareness campaign to raise its profile and engage with homeowners.

As consumers become increasingly savvy when it comes to their choice of heating systems and energy usage around the home, Vaillant’s campaign will reconnect homeowners with the joy of their home and their family.

Vaillant is also focusing activity around ‘Warmth Week’, starting from Monday 19 January, also typically known as Blue Monday, during which installers are being encouraged to engage with the company via Twitter @vaillantuk.

Vaillant has created a smile activated vending machine, which will be located in Victoria Station, London on 19 January, where consumers will be able to grab a free coffee or hot chocolate dispensed when they smile. 

A team of helpers will also be present to bring warmth and spread smiles to busy commuters by undertaking random acts of kindness, and consumers will be encouraged to share their experiences through social media channels using the company’s hashtag #keepsmiling.

Installers who upload a smiley selfie to Twitter using the #AnotherHappyCustomer hashtag will also receive a bonus of 500 loyalty points to their Vaillant Advance loyalty account.

Mark Derbyshire, UK commercial director from Vaillant comments: “We want Vaillant to be associated with joyful homes and become known as a brand that keeps that most precious of places, your home, warm and welcoming. Our aim is that by enhancing brand awareness with homeowners, installers will benefit when it comes to specification.”