Twyford has launched its fun-focused Bathroom Singer of the Year 2014 competition, to raise money for this year's Children in Need campaign.

From today (1 September) until 22 October, entrants will be able to register online and donate their entry fee of £10 or more to Children in Need, before uploading a 90-second-maximum clip of themselves, their friends or workmates singing in the shower, belting it out in the bath, warbling at the washbasin or using props that provide a link to a bathroom setting.

To register and to view full details of the competition, log on to

The best performances will appear across Twyford’s social media platforms for public feedback, and entries will be whittled down by the judging panel to a shortlist of six. These finalists will then be invited to compete on a specially designed ‘bathroom stage’ before an invited audience on Saturday 8 November 2014, at a venue near the Alsager HQ. The winner will receive ‘Golden Mic’, plus £1,000 in cash prize money, with runners up also receiving cash prizes.

The judging panel, all with links to Twyford’s home town of Stoke-on-Trent, will be headed by celebrity TV presenter and singer Jonathan Wilkes, assisted by professional voice coach Sally Rivers, who will also perform with her band Aphrodite, Yvonne Orgill, chief executive of the Bathroom Manufacturers Association, Ann King, business editor of local newspaper The Sentinel, and Sabine Tawfik, Twyford’s trade marketing manager.

“So many people like to sing in the bathroom and ‘Bathroom Singer of the Year’ gives us the opportunity to engage with and involve our trade partners in support of the recent Energy Collection launch, with the added incentive of collectively trying to raise as much money as possible for Children in Need,” explained Ms Tawfik. “We’re hoping that consumers and customers will get on board with us to have a bit of good old-fashioned fun and laughter for a good cause.”