Heating controls specialist Drayton has named Paul Newlove, of Puzzle Pie, as the winner of its MiFace competition, which set out to find the new face of the brand.

Drayton launched its MiFace competition at PHEX+ at Alexandra Palace in May, and installers were invited to enter by having their photograph taken by a professional photographer and stating why they should be the face of Drayton.

The entrants’ photographs were then placed on Drayton’s Facebook and Twitter pages, and followers were asked to vote for who they thought should win. These scores were combined with the judge’s votes, and Mr Newlove came out on top. He will now appear in Drayton’s upcoming adverts and on its social media channels.

“I’ve been using Drayton products for well over 20 years now,” said Mr Newlove. “Drayton is one of the big players in the industry and is fantastic at what it does, and I hope it continues for many years to come.”

He added: “I’m really proud to have made the cut and been named as the face of Drayton.”

Farah Shaw, marketing communications manager at Drayton, said the company looks forward to working with Mr Newlove over the coming months. “Paul will be partaking in our Control Hub installer forums, where we aim to engage with installers in order to find out what they need and ensure we provide it, and we invite any other installers who would like to be involved to get in touch with us,” she said.

The runner up of the MiFace competition was Ian Briggs of IRB Heating, Essex, who scored especially high in the social media voting. A special mention also went to brothers Robert and Ron Willis of Kent, who between them have over 100 years’ experience installing Drayton products.