Four in five plumbing firm websites are not 'mobile-friendly', according to new research from hibu (previously yell.com).
The research, which focused on 10 industries, has identified which business sectors are best set up to provide websites that look good and are easy for visitors to navigate on a smartphone or tablet.
The research found:
Richard Hanscott, chief executive officer of hibu UK, said: “Anyone who has visited a website that isn’t mobile-friendly knows how frustrating – or even impossible – it is to browse and navigate it on their mobile device. With consumers increasingly searching local businesses on their smartphones and tablets, it’s crucial that firms have websites that are mobile-friendly, so that they continue to attract customers and do not fall behind their competitors.
“Business owners may feel daunted by mobile technology but in reality they do not need any technical skills to ensure that their site works well and looks great on any device.”
Hibu has launched its business store which enables SMEs to create a website or online shop that is designed for mobile. Businesses can take advantage of a 30-day free trial before signing up to the full service.