ADEY Professional Heating Solutions is celebrating the launch of its advanced MagnaClean Professional2 filter by giving installers the chance to win a new VW Transporter van worth £20,000.
Inspired by installer feedback, the MagnaClean Professional2 can be installed in-line in two minutes once the system has been drained. Other features include new rapid fit connectors and the introduction of a quick-release trigger to make servicing easier.
The nationwide competition began on 1 January 2013, and will run until 30 June, giving one lucky installer the chance to take possession of the keys to a new VW Transporter van, racked and personalised with their own business livery.
Ten runners-up prizes are also available, including ADEY's MagnaCleanse system flushing filter and Professional2 filter and chemical packs.
At the end of each month during the promotion, there will also be a prize draw to win an iPad.
Haimish Mead, marketing and communications director at ADEY, said: "This is the biggest UK-wide product launch ADEY has run yet, for what we believe to be the most technologically-advanced filter to arrive on the market. As always, we've tried to tailor it to appeal to installers and give them a chance to win a truly aspirational and practical prize with a host of other prizes running throughout the promotion."
Entering the MagnaClean Professional2 prize draw is straightforward. With every filter purchased, installers get a chance to win the big prize and one of the runners-up or monthly prizes. Installers can enter online at www.adey.co.uk
Details are available from all major merchant branches and are included in the box of every MagnaClean Professional2 filter.
The winner and runners-up will be announced by 31 July 2013.