Plimsoll's latest study into the heating contractors industry shows that many companies are risking their long-term sustainability in order to increase sales.

The report, which analysed the top 1000 businesses in the heating sector, found that while the majority of organisations are making solid and informed decisions, there are some firms that need to think about their goals.

While sales have seen an upsurge, this sales first business strategy could put the futures of the 137 companies in danger.

David Pattison, author of the new market report, insists companies need to be careful in their actions.

He said: “Of course it’s exciting to see these companies increase their market share and invigorate the market, but if their financial health continues to decline then all these extra sales will count for nothing.