Whiteville Ceramics has stated its dedication to "its mission to help save the world’s water" with the launch of its water SAVER system and rimless VORTIX technology; both now available to the UK bathroom market.

Whiteville Ceramics believes that saving water is one of the main goals in contemporary living and the simplest way to achieve this is through toilet water. The company’s range of contemporary WCs are designed using the latest water-saving technology and rimless system to reduce water usage, optimise flushing, and increase hygiene standards in the bathroom, the company says.

SAVER reduces water usage by up to 50% and is available across all WCs. An average flush typically uses up to 6l of water each time. SAVER reduces the volume of water on tank models, saving anywhere from 3-4.5l in full flush and from 2.5-3l in a small flush. This gives the average UK homeowner a total saving of up to 50%, reducing general household utility bills and creating a more sustainable bathroom and lifestyle.

Meanwhile, not only does the VORTIX system ensure better hygienic standards, since every part of the WC can be easily cleaned, the rimless design, when combined with the VORTIX technology, results in optimised performance with every flush, the company says.

By removing the rim and using the VORTIX system to push water both horizontally and vertically around the bowl, the water passes across more internal surface area and water is released through one or two separate nozzles. This creates a vortex effect, which efficiently cleans the pan without splashing over the sides. The rimless technology ensures better hygiene standards, since every part of the WC can be easily cleaned, preventing mould growth in hidden areas. Furthermore, VORTIX also reduces noise, resulting in a rimless system that is functional, water saving, silent, and with zero spray every use, according to the company.

Graham Bucktrout, Managing Director at IBC Group, said: “Sustainability is at the forefront of everyone’s mind right now and finding ways to save money and water in the home has become a key criterion for greener living – especially in the bathroom. According to a new report by Garnier, 73% of UK homeowners want to be more sustainable in 2021, which goes to show us all that the past year has made us think differently about how we behave.

"Of those 73%, almost half agreed that 2020 was a wake-up call to protect the environment and this is clear when we consider the latest trend for eco interiors that incorporate sustainable product design."

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