In response to the growing demand for radiators to be incorporated into overall design schemes, The Radiator Company’s new colour co-ordination service offers even more choice for those looking to create a uniquely personal look.

The new service enables customers to order a colour sample of their favourite popular or premium paint brand, which will then be mixed to create a highly durable powder coat formula that is suitable for application onto radiator surfaces. Once signed off, the colour is then incorporated into the manufacturer’s production process for each radiator order.

The move comes with the launch of the company’s redesigned website which features an improved search functionality. Users can now search and discover the heating options available to them based on different criteria, such as material, style, column depth, and more.

To help streamline the user experience, particularly when working across multiple rooms or projects and sites, visitors to the site also have the ability to save their favourite radiators to project wish lists.

Alex Burgess, National Sales Manager at The Radiator Company, said: “Whether it be creating a radiator that blends with a wall colour, or using colour to make a standout statement, installers can now make their customers aware of this fantastic service to help enhance interior schemes. We are committed to providing the best possible solutions for our customers, from providing high quality heating solutions through to how we manage orders and deliveries, and with this new service we aim to provide installers with even more choice when it comes to matching radiators to customer briefs.”

The colour coordination service is available on selected models only. To order a colour sample, a fee of £120 inc. VAT applies and will be deducted from the full order when placed.