Stelrad Radiators has launched a new loyalty club for installers.

Installers can accrue points by claiming on qualifying purchases of premium and designer radiators, and workwear.

Tradespeople can join the Stelrad Loyalty Club at, by calling 0844 543 6200, or they can contact their local Brand Specialist for more information. Once joined, installers will be sent regular emails with their points total and find out about new products and promotions before anyone else.

“We’ve been contemplating what else we might be able to do to show our gratitude to installers and the result is the new Stelrad Loyalty Club,” said Chris Harvey, Head of Marketing at Stelrad Radiators.

“It’s a simple concept – installers buy our products, they register as members of the Stelrad Loyalty Club, they upload their invoices for the products they have bought. and in return they get 10 points for every £100 they spend. They can redeem their points for rewards in the rewards catalogue – branded clothing and similar items, or they can save the points and exchange them for product if they prefer.

“The rewards include things like fleece jackets, t-shirts, and trousers, even hand towels to take on jobs with you – all things that will be helpful in day-to-day jobs across the country."