Monarch Water will be rolling out its Installer 1st programme for plumbing and heating professionals in January 2018.

The programme will form part of Monarch’s on-going initiatives to support its installer network, to help maximise their sales opportunities when discussing the damaging effects of limescale with customers.

As well as its technical advice line, the company plans to offer new sales support material, training mornings to be undertaken in conjunction with key merchants, as well as regular market updates covering industry news to help installers target new sales.

Kevin Johnson, Managing Director at Monarch Water, said: “Since the company’s foundation in the early 1960’s, we have always known that the secret to our success was offering loyal installers and merchants reliable products to sell and fit with the support to match.

“We have only been able to build upon our success through offering the right product, but just as importantly the right advice and sales service which has helped our network of installers fit our water softeners.

“To help us further concentrate on our Installer 1st programme we have decided as a company to bring all our past efforts and programme initiatives under a single banner. It is from here that we expect to continue to service our network of installers with free advice and support to ensure they build the best business for themselves in the future.”

To find out more about the Installer 1st programme, or to sign up to become a member, just go to or call 01986 784759.