Vogue (UK) has launched Sierra: a minimalist towel warmer design available in an Anthracite finish.

Inspired by the purity of 20th century Scandi-style interior design combined with a urban colour palette, Sierra is the ideal choice for modern, design-oriented bathrooms, the company says.

Steve Birch, Sales Director at Vogue (UK), said: “As discerning homeowners seek to put their own stamp on the bathroom, we have noted a growing interest in more designer-led products with the look and feel of a boutique hotel, which captures the architectural personalities of world cities like New York, London, and Tokyo.

“In fact, research shows there is a growing demand for wall-mounted heating options in the bathroom, which are designed to handle a high volume of towels without compromising on design, heating and efficiency.

The new Sierra Towel Warmer boasts heavyset curved bars in a smooth painted finish that increase drying capacity and its discreet fittings help to bring a premium look to a bathroom, the company says. The deluxe matt Anthracite finish is a contemporary choice, which provides a timeless contrast alongside white sanitaryware and natural wood elements.

Extremely malleable, the heating design is made of high quality mild steel. Guaranteed for 15 years, the new Sierra Towel Warmer is available in three different sizes:

  • H850 x W500 x D125mm | 2+3+3 bar configuration | 524/1788 Watts/BTUs 
  • H1,200 x W500 x D125mm | 2+3+3+3 bar configuration | 683/2330 Watts/BTUs 
  • H1,550 x W500 x D125mm | 3+3+4+6 bar configuration | 966/3296 Watts/BTUs

Designed for central heating systems, dual fuel and electric options, the new Sierra DR040 Towel Warmer by Vogue (UK) is priced from £315.60 including vat (pictured), and is recommended with Arne VL003 Straight control valves.