Mira Showers has become a brand partner of charity: water as part of its ongoing community-centred approach to charity engagement.
Every year, Mira associates choose a charity to support. This year, the decision was made to fundraise for two – charity: water, working on a global scale; and continuing for a second year to support Cancer Research UK (CRUK) at a ‘local’ level. Mira is one of the first UK businesses to partner with charity: water in this way.
In 2016-2017, Mira was able to donate £92,000 to CRUK. This year, fundraising will be undertaken for both charities in parallel – with both separate and shared activities.
charity: water is a non-profit organization bringing clean and safe drinking water to people in developing countries. 663 million people in the world live without clean and safe drinking water, and charity: water specialises in funding sustainable projects – such as freshwater wells, rainwater catchments and biosand filters – to provide direct, local solutions, especially to those in isolated rural areas.
Liz Hazeldene, Kohler Mira’s Managing Director, said, “charity: water is a natural partner for Mira. Our business is based on the functional and enjoyable use of water – showering – and so it’s right we remember that for many, even safe water to drink is a scarce luxury.”
If you'd like to keep up-to-date with the latest developments in the heating and plumbing industry, why not subscribe to our weekly newsletters? Just click the button below and you can ensure all the latest industry news and new product information lands in your inbox every week.