Ideal Standard has opened a new £1 million showroom in Clerkenwell, London.

The company recently announced its exclusive partnership with design studio Palomba Serafini Associati and the appointment of Roberto Palomba as the company’s Chief Design Officer. The new showroom houses a number of collections born out of this collaboration.

Other brands in the Ideal Standard family are also featured with innovative healthcare and commercial washroom solutions from Armitage Shanks and products from Sottini.  

Torsten Türling, Ideal Standard Group Chief Executive, commented: “As a family made up of the most well-known bathroom brands in the UK, Ideal Standard has made its mark across the entire bathroom industry. For over two centuries, we’ve been focused on innovation and design to make life better for our customers.

"Working closely with architects, designers, urban planners and construction companies, we want to positively shape the future of modern living. This latest flagship Design and Specification Center in the heart of London’s creative hub was created with exactly this philosophy in mind and we look forward to welcoming all of our customers and partners.”

Ideal Standard’s new London Design and Specification Centre is at 76-78 Clerkenwell Road.