Graham Plumbers’ Merchant has launched its new ‘Tell Graham’ customer feedback survey, an evolution of the former Graham Customer Score.
Tell Graham, which can be found at www.tellgraham.com, is the company’s next step in achieving on-going customer feedback. Through the website, customers are offered the opportunity to complete an online survey to rate the service they receive from their local branch.
While Graham has been monitoring customer satisfaction via telephone interviews for a number of years, the introduction of a dedicated website means there is now an “even greater scope for Graham to keep abreast of customer feedback and sentiment”.
Many customers will have already received an emailed invitation to get involved. In local Graham branches, customers can also pick up a Tell Graham invitation card from the trade counter. All showroom and trade customers that complete the survey and leave feedback will also be automatically entered into a monthly prize draw.
Dave Pollard, Customer Experience Manager at Graham, said: “We are delighted to launch this new programme, and we hope this shows that Graham is always looking for innovative ways to put the customer first. By keeping a constant check on what our customers think of us and our quality of service, we can be quick to make changes or enhance our offer.”