DRU Fires has launched the Virtuo, a realistic electric fire with a unique 3D flame picture and a design and build quality that is the equal of its award-winning gas fires.

The Virtuo series is based on the design of the DRU Maestro range of high-end gas fires. They are glass-fronted with authentic log fire beds, realistic flames and a selection of front-facing, two-sided and three-sided models. The fires can be installed into false chimney breasts or other architectural features around the home to create complete, contemporary fireplaces.

Unlike ordinary electric fires, the Virtuo 3D flame picture is generated by a projection system that replicates the image of a real log fire, from the tall, dancing flames to the glowing LED fire bed and flying embers. The mirrored Ceraglass interior further enhances the depth of image and there is even the sound of crackling wood.

There are three different flame variations, including special light effects that can be updated. In addition, there is a remote control and an exclusive control app for smartphones and tablets with a timer and thermostat.

Virtuo delivers a 2KW output or it can be run as a purely decorative fire. There are no ribbons to twist or spindles to squeak and it is energy efficient with low running costs.

Commenting on the Virtuo launch, DRU UK General Manager Niall Deiraniya said: "Virtuo fulfils a real need in the fireplace market. Many householders are moving away from burning fossil fuels towards more sustainable home heating. Virtuo is also suitable for today’s well-insulated properties that do not require an appliance with a high output, but still want the luxury of a beautiful flame effect.

"For home builders and self-builders, Virtuo also makes a very attractive option, as it requires no chimneys, flue pipes or complex construction. Simply plug it into the domestic power supply and enjoy the experience of an atmospheric log fire."