The Chartered Institute of Plumbing and Heating Engineering (CIPHE) has announced a partnership with IdealPRO, aiming to promote benefits of membership with the professional industry body.

IdealPRO members will be able to take advantage of a special discounted CIPHE membership rate of £100, in addition to other special offers.

The professional body for the UK plumbing and heating industry is targeting IdealPRO’s 2,500 members to raise awareness of the work it performs.

The CIPHE works to influence the government, the industry and the general public, drawing on the technical expertise of the sector's plumbing and heating professionals to raise standards in plumbing and heating engineering.

Each of its 10,000 members must comply with a Code of Professional Standards.

The CIPHE is a member of both the Construction Industry Council and the Engineering Council and is a registered educational charity.

IdealPRO, a free installer loyalty programme by Armitage Shanks and Ideal Standard, offers plumbers and installers discounted parts, along with exclusive promotions, installation training and customer service.

It also aims to help members uncover new sales leads, improve installation times and resolve technical queries in order to grow their business.

Danny Davis, operations manager at the CIPHE, said: “We are pleased to be involved in this scheme as both organisations are working towards the same goals. We both want to promote high standards and professionalism.”

Alex Paul, channel marketing manager for IdealPRO at Ideal Standard, said: “We want to be recognised as more than simply a loyalty scheme where people can earn discounts or points. This new partnership with the CIPHE will help to further demonstrate our support for improving professional standards for plumbers and installers to the overall benefit of the plumbing sector, wider industry and consumers.”

In addition, every qualifying purchase of Ideal Standard or Armitage Shanks products made by members entitles them to loyalty points that can be redeemed by choosing from over 1 million different rewards.